Mikko Laitinen
•
8.11.2021 
Spring Advisor and Innofactor formed a joint venture in early 2021 to increase industrial companies’ competitiveness through well-targeted digitalization investments. The digitalization of Finnish industrial companies’ internal processes is already well underway. On the other hand, there is still much to be done and opportunities to digitalize customer, partner, and other stakeholder interaction with industrial companies. Customers’ demands for digital interactions have increased significantly, while on the other hand, more and more money is invested in digitalization in Finland’s key competitor markets. If Finnish companies want to maintain their competitiveness while also seeking new significant business opportunities, they must embrace digitalization. Investment in digitalization should increasingly shift from efficiency to the development of new advanced services.
Spring Advisor and Innofactor conducted a pilot study with selected companies during the summer of 2021 to promote digitalization in their business. As a result, a free web-based self-assessment tool for companies was developed. It enables a company to see where it stands in customer interface digitalization and continues prioritizing digitalization-related development projects to achieve business benefits. In addition, as the technology matures, it will be possible to provide companies with comparative information on their situation compared to similar industrial companies.
On Thursday, November 11th Spring Advisor and Innofactor will launch the web-based diagnostic tool for industrial companies participating in the Technology Industries of Finland seminar. In the future, the tool’s use will be extended to all interested industrial companies.
In conjunction with the seminar
Spring Advisor consultant Mikko Laitinen will deliver a speech on the need for and opportunities to digitalize the customer interface from a business and strategy standpoint. Next, Jarno Limnéll, Head of Innofactor’s Cyber Security Unit, provides up-to-date information on how security is ensured in digital industrial solutions. Finally, Mika Lehtinen, Innofactor’s business consultant, explains how companies can use the developed digital diagnostics and prioritization tool effectively in practice.
“I see significant opportunities in digitalization to improve the international competitiveness of Finnish industrial firms in the future, particularly in the SME sector. The collaboration with Spring Advisor has gone very well, and we have already received interesting comments about what companies should focus on in their digitalization during the pilot,” says Sami Ensio, CEO of Innofactor.
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Spring Advisor and Innofactor’s experienced team combines strategic, operational, and financial thinking and industry experience and, on the other hand, consumer-customer understanding and the ability to implement cross-functional, modern digital customer solutions.
Lisätietoja:
Mika Lehtinen, Business consultant
Innofactor Oyj
mika.lehtinen@innofactor.com
Phone. +358 40 764 6313
Mikko Laitinen, Consultant, Partner
Spring Advisor Oy
mikko.laitinen@springadvisor.fi
Phone. +358 50 515 1151
