Joona Haapalainen

+358 44 2638 100


Joona joined Spring in September 2021 as a marketing and communications trainee. He currently works at Spring as a Marketing and Communication Specialist, and his duties include strategic and operational tasks. You can admire his handprint on our website and on LinkedIn and Instagram.

Joona maintains Spring’s social media channels and websites and is responsible for creating both visual and written content. The creation and implementation of a marketing strategy and plan will increasingly become the responsibility of Joona in the future. He has a strong desire to make a difference and bring Spring’s operations and brand to the attention of potential customers and future employees.


In his work, Joona strives to bring out her own vision, and his world of thought is based on bold and straightforward doing. He appreciates an open and forward-looking way of working that aims to achieve goals – a twinkle in the eye. A solid and people-oriented culture and a genuine desire to stand out add a boost to Joona’s work. He is not afraid to take up the challenge. Still, he faces different situations as an opportunity to learn and develop into the star player of the future, both in working life and on the golf course.


Before joining Spring, Joona worked at Orion in developing the employer brand and as a marketing and communications manager at Finland’s largest winter festival. He also has solid and extensive experience in various student community roles.

Joona holds a Bachelor of Science in Economics from the Turku School of Economics and is currently pursuing a Master’s degree in International Marketing Management.